With strong statements of support from the CEO and senior leadership, Prudential’s commitment to a healthy culture runs deep. The organization has developed a well-integrated employee wellness program that offers discounts on healthy food in cafeterias, provides onsite health clinics, as well as exercise opportunities at an onsite fitness center, and works with suppliers to update vending machines with nutritious snacks. By creating a supportive environment and empowering individuals to demonstrate personal accountability for health, Prudential has helped its employees improve their health behaviors. Indeed, over the three year period from 2008 to 2010, 89% of a cohort population maintained a low health risk status and 74% of the high-risk employees reduced their health risks.